What is Lifestyle Marketing?

Targeting and positioning of products and services based on lifestyle of customers

Lifestyle Marketing comprises two terms Lifestyle and Marketing. When you look at both words separately, consider their individual meanings, and then club them together, you can easily demystify the term Lifestyle Marketing. Lifestyle The term Lifestyle pertains to the choices, likes & dislikes, aspirations, behaviors, etc. of the target customers in their respective day-to-day lives. You may also … Read more