Urban Customers, Purchasing Process, and Value-Buying!

understanding and helping the customers at each step in their buying process provides competitive advantage to the companies

In this article, you will learn about the typical purchasing process and the underlying value-buying for customers. This will help urban dwellers and modern customers to be smart customers by adopting a standard and scientific framework in future purchasing and be able to handle an ever-growing list of competitive alternatives. As a customer, we purchase … Read more