How e-Commerce has Changed the Marketing of Goods?

E-commerce has integrated market intelligence, buying convenience and economies of scales

e-commerce has changed the marketing of goods by bringing a transformation in the customer-manufacturer relationship. The term e-commerce was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly’s Utilities & Commerce Committee, in the title and text of California’s Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore … Read more