What Does Branding Mean In Digital Marketing?

create brand image through branding activities and maintaining and reinforcing brand image through marketing activities

Brand Management or Branding is a very strategic process and a crucial function of Marketing for any company. This process ensures positioning their Brand name such that it is either in the Consideration Set or the Choice Set of the probable buyers of their products with a distinct bias in the Brand’s favor. For eg., … Read more

Value; its Classification, Hierarchy, and Transaction

Value can be classified based on features or functional benefits or emotional associations.

The ‘VALUE’ determines a very important role in every transaction between buyers and sellers. Transactions are sustainable wherein the mutual exchange of value is higher as compared to the underlying costs/expenses. What is Value? As a customer, you would wish to maximize the Perceived Value while you spend your money and make a purchase. You … Read more

What Exactly is Digital Marketing?

Digital asset creation and optimization for competitive advantage and strong brand value

To understand what exactly is Digital Marketing we may need to understand the role and various processes in Marketing, and also the interventions and the value added by Technology in each of those marketing practices and processes. In-principally Digital Marketing is the marketing using Digital Technology with an underlying objective of attaining Business Goals. The … Read more

How Digital Asset Management Powers Digital Transformation?

Digital Assets, two-way marketing communication networks, information exchange, intelligence gathering, customer relationship management

Digital Asset Management is the Strategic Utilization of Digital Resources and Capabilities to obtain Competitive-Advantage in the Market. Superior Digital Assets enable the company to manage the market forces (Porter’s Five Forces) in its favor and earn super-natural profits. Any business runs on Assets, whether Intellectual Assets like Patents, technical know-how, skills, etc.; Physical Assets … Read more

Internet Marketing, How Marketing Is Getting Digital?

internet marketing brings companies and consumers closer. Market intelligence is available to both users and manufacturers

Internet Marketing employs technology (Mobile/Desktop) to monitor customers’ online interactions (Facebook, Twitter, LinkedIn, YouTube, e-commerce websites, blogs, online communities/forums, Google search, etc..) and learns their buying behaviors at individual levels (through Big Data Analytics like Google Analytics platform). This learning and analysis capability has helped companies to transform customer insights into customer delight. Identity Vs. … Read more