How e-Commerce has Changed the Marketing of Goods?

E-commerce has integrated market intelligence, buying convenience and economies of scales

e-commerce has changed the marketing of goods by bringing a transformation in the customer-manufacturer relationship. The term e-commerce was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly’s Utilities & Commerce Committee, in the title and text of California’s Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore … Read more

e-Commerce, B2B or B2C; The Customer is King!

cutthroat competition and distributed innovation has proved that the customer is king

Shopping style, especially in urban areas has changed considerably. Consumers prefer to search and analyze online before making a purchase decision. A permanent shift in retail transactions towards e-commerce has taken place. This transition seems to stabilize in the future which is evident from the historical data and future projections from experts. e-Commerce Statistics As … Read more