What Does Branding Mean In Digital Marketing?

create brand image through branding activities and maintaining and reinforcing brand image through marketing activities

Brand Management or Branding is a very strategic process and a crucial function of Marketing for any company. This process ensures positioning their Brand name such that it is either in the Consideration Set or the Choice Set of the probable buyers of their products with a distinct bias in the Brand’s favor. For eg., … Read more

What Exactly is Digital Marketing?

Digital asset creation and optimization for competitive advantage and strong brand value

To understand what exactly is Digital Marketing we may need to understand the role and various processes in Marketing, and also the interventions and the value added by Technology in each of those marketing practices and processes. In-principally Digital Marketing is the marketing using Digital Technology with an underlying objective of attaining Business Goals. The … Read more

Why are Forum Postings Important for Digital Marketing?

Integrated marketing communications in forum, online communities and social media for customer relationship and online reputation management

While discussing the importance of Forum Postings in Digital Marketing, it would be very important to have a certain level of understanding of Digital Marketing, Forums, and Social Media Platforms. Digital Marketing Digital Marketing is the management of the company’s Digital Assets and communications with the users and communities. The company‚Äôs website, its Blogs, e-mail … Read more

How Digital Asset Management Powers Digital Transformation?

Digital Assets, two-way marketing communication networks, information exchange, intelligence gathering, customer relationship management

Digital Asset Management is the Strategic Utilization of Digital Resources and Capabilities to obtain Competitive-Advantage in the Market. Superior Digital Assets enable the company to manage the market forces (Porter’s Five Forces) in its favor and earn super-natural profits. Any business runs on Assets, whether Intellectual Assets like Patents, technical know-how, skills, etc.; Physical Assets … Read more

Online Marketing Business, What is a Digital Marketing Agency?

Digital marketing agency to create, develop, optimize and manage digital assets

Online Marketing Business refers to the strategic use of Digital Resources and capabilities to obtain a competitive advantage in the market and achieve marketing objectives in support of overall business goals. An external agency that has expertise in online business promotions, marketing planning, and execution is known as Digital Marketing Agency. Traditionally, companies utilize resources … Read more

Digital Marketing, Transforming Customer Insight into Customer Delight!

Customer insights and collaborated participation by functional departments and supply chain members result in customer delight

Marketing …..As per the American Marketing Association (AMA), marketing can be defined as “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The above-stated terms like creation, communication, and delivery essentially include customer insights; design innovation & system efficiency; customer communications; … Read more

Internet Marketing, How Marketing Is Getting Digital?

internet marketing brings companies and consumers closer. Market intelligence is available to both users and manufacturers

Internet Marketing employs technology (Mobile/Desktop) to monitor customers’ online interactions (Facebook, Twitter, LinkedIn, YouTube, e-commerce websites, blogs, online communities/forums, Google search, etc..) and learns their buying behaviors at individual levels (through Big Data Analytics like Google Analytics platform). This learning and analysis capability has helped companies to transform customer insights into customer delight. Identity Vs. … Read more