What are the Applications of IoT in Energy Monitoring and Management?

IoT in energy monitoring and management for realtime insights of energy system and opportunitires to remove wastage and save money on electricity bills

The Internet of Things (IoT) is transforming the way we live and work. It involves the connection of everyday devices and appliances to the internet, allowing them to communicate with each other and with us. IoT is a powerful technology that has the potential to revolutionize the process of Energy monitoring and Management. Energy consumption … Read more

Smart and Precise Farming Using IoT in Agriculture!

smart agriculture and automation in farming using IoT in agriculture

IoT in Agriculture can be considered as Digitalization of Agriculture in terms of the utilization of internet technology and smart agriculture sensors in farming processes. Deployment of Advanced farming technology would increase the efficiency and effectiveness of farming practices and hence fetch sustainability to the farmers. Higher efficiency can be realized in higher productivity with lesser … Read more

Which Bike is Best in Royal Enfield?

Which Bike is Best in Royal Enfield

Indian Army Conquers Karakoram Pass at 18700 Ft on Royal Enfield Bike Himalayan; situated at a height of 18700 Ft, Karakoram Pass on the Indo-China border bears very strategic importance for the Indian Army. The pass is situated 20 km north of the Daulat Beg Oldie (DBO) Airport, which is the world’s highest military airport … Read more

What Does Branding Mean In Digital Marketing?

create brand image through branding activities and maintaining and reinforcing brand image through marketing activities

Brand Management or Branding is a very strategic process and a crucial function of Marketing for any company. This process ensures positioning their Brand name such that it is either in the Consideration Set or the Choice Set of the probable buyers of their products with a distinct bias in the Brand’s favor. For eg., … Read more

Value; its Classification, Hierarchy, and Transaction

Value can be classified based on features or functional benefits or emotional associations.

The ‘VALUE’ determines a very important role in every transaction between buyers and sellers. Transactions are sustainable wherein the mutual exchange of value is higher as compared to the underlying costs/expenses. What is Value? As a customer, you would wish to maximize the Perceived Value while you spend your money and make a purchase. You … Read more

How e-Commerce has Changed the Marketing of Goods?

E-commerce has integrated market intelligence, buying convenience and economies of scales

e-commerce has changed the marketing of goods by bringing a transformation in the customer-manufacturer relationship. The term e-commerce was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly’s Utilities & Commerce Committee, in the title and text of California’s Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore … Read more

3 Factors Changing the Face of Today’s Marketing Communications

Technology, Global Competition and Changing Lifestyle are impacting marketing communications

Marketing communications are the messages and media that marketers use to communicate with the target markets. For example, marketing communications may include traditional advertising, Online advertising, social marketing, Webinars, Forum messages, etc… Depending upon the event and the strategy, different messages are created and communicated to the market to have a pre-determined impact. However, please consider … Read more

What is Lifestyle Marketing?

Targeting and positioning of products and services based on lifestyle of customers

Lifestyle Marketing comprises two terms Lifestyle and Marketing. When you look at both words separately, consider their individual meanings, and then club them together, you can easily demystify the term Lifestyle Marketing. Lifestyle The term Lifestyle pertains to the choices, likes & dislikes, aspirations, behaviors, etc. of the target customers in their respective day-to-day lives. You may also … Read more

What Exactly is Digital Marketing?

Digital asset creation and optimization for competitive advantage and strong brand value

To understand what exactly is Digital Marketing we may need to understand the role and various processes in Marketing, and also the interventions and the value added by Technology in each of those marketing practices and processes. In-principally Digital Marketing is the marketing using Digital Technology with an underlying objective of attaining Business Goals. The … Read more

How Can You Conduct an Energy Audit and Verify Your Electricity Bill?

Deploy Your Own Dedicated Energy Audit Device for energy audit and savings on monthly electricity bills

In order to cross-check the accuracy of the energy meter installed by the Electrical Power company at your premises, and conduct a real-time Energy Audit of your power usage and power bills, you can consider installing a Smart Electricity Monitor as a Smart Energy Audit device in your premises. This device will not only provide … Read more

Why are Forum Postings Important for Digital Marketing?

Integrated marketing communications in forum, online communities and social media for customer relationship and online reputation management

While discussing the importance of Forum Postings in Digital Marketing, it would be very important to have a certain level of understanding of Digital Marketing, Forums, and Social Media Platforms. Digital Marketing Digital Marketing is the management of the company’s Digital Assets and communications with the users and communities. The company’s website, its Blogs, e-mail … Read more

How Digital Asset Management Powers Digital Transformation?

Digital Assets, two-way marketing communication networks, information exchange, intelligence gathering, customer relationship management

Digital Asset Management is the Strategic Utilization of Digital Resources and Capabilities to obtain Competitive-Advantage in the Market. Superior Digital Assets enable the company to manage the market forces (Porter’s Five Forces) in its favor and earn super-natural profits. Any business runs on Assets, whether Intellectual Assets like Patents, technical know-how, skills, etc.; Physical Assets … Read more

Power Saver Device to Control Electricity Bills!

smart electricity monitors for monitoring, reporting, analysis and optimization of energy usage and save on electricity bills

Electricity has become a basic need in our lives. We require electricity throughout the day, whether it’s for residential, commercial, agricultural, transportation, or industrial use. The usage and our dependence on electricity will increase in the future with more and more electrification and automation in each of the stated sectors. At the same time,  residential … Read more

Smart Door Lock, Best Device for Home Security and Rich Lifestyle!

A Smart Door Lock is an Electro-Mechanical lock that is in trend as a Home Security, Intrusion Detection, and Access Control device

A Smart Door Lock is an Electro-Mechanical lock that is in trend as a Home Security, Intrusion Detection, and Access Control device. This device performs locking and unlocking of the door when it receives commands from an authorized source/form like a Numeric Password, Finger Print Scanning, RF Tag Inputs, Phone Code, and Mechanical keys. The system uses wireless protocols like … Read more

Smart Bulbs, Manage the Personas, and Enjoy the Lighting Theme!

smart bulbs can produce unlimited light colors suiting every possible persona and create a desired environment

VIBGYOR is the acronym that we all are familiar with. It represents the seven colors in a rainbow viz. Violet, Indigo, Blue, Green, Yellow, Orange, and Red. You are aware that the sunlight on refraction at fine water droplets in the cloud splits into a band of these colors. We also observe the same phenomenon … Read more

Smart Doorbell, Ensure Your Home Security, and Enjoy Smart Lifestyle!

Smart Doorbell is a Home Security device and a smart replacement for traditional doorbells and video phones.

Smart Doorbell is a Home Security device and a smart replacement for traditional doorbells and video phones. This device is Wi-Fi-enabled; equipped with a motion sensor; competent to send alerts on your mobile phone; provides two-way audio communication with visitors at your door; capable to arrange an instant video call on your mobile; has a … Read more

Home Security, Insights of CCTV Cameras and Video Surveillance

Home security and video surveillance using CCTV camera

Home security refers to all the measures that make your home secure against intrusions. The purpose is to secure your family or any tangible or intangible property in your house against any damage/loss. The home security may correspond to any of the following: Personal Security Practices From the perspective of personal security practices, we believe … Read more

Home Automation with Smart Wi-Fi Modules; Enjoy Luxury and Save Money!

install Smart WiFi LFM module and operate your Lights and fans through smartphone and smart app

Home Automation can add richness to life by automating various manual tasks and bringing smartness to household devices and home appliances. Automation of electrical appliances like Water pumps, Geysers, and Air Coolers can be achieved at a very basic level by using Smart Plugs. After installing smart plugs (5A, 6A, 10A, and 15A ratings as … Read more

Home Automation, Best Time to Explore Smart Homes!

smart home and home automation for connected homes

Home Automation is also termed Domotics and the home with applied home automation is known as a Smart Home. Information technology has transformed the way we use to interact with machines. Automation has greatly enhanced the utility of machines and also added a lot more convenience and comfort to our lives. Introduction Home automation is the … Read more

Online Marketing Business, What is a Digital Marketing Agency?

Digital marketing agency to create, develop, optimize and manage digital assets

Online Marketing Business refers to the strategic use of Digital Resources and capabilities to obtain a competitive advantage in the market and achieve marketing objectives in support of overall business goals. An external agency that has expertise in online business promotions, marketing planning, and execution is known as Digital Marketing Agency. Traditionally, companies utilize resources … Read more

Digital Marketing, Transforming Customer Insight into Customer Delight!

Customer insights and collaborated participation by functional departments and supply chain members result in customer delight

Marketing …..As per the American Marketing Association (AMA), marketing can be defined as “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The above-stated terms like creation, communication, and delivery essentially include customer insights; design innovation & system efficiency; customer communications; … Read more

Internet Marketing, How Marketing Is Getting Digital?

internet marketing brings companies and consumers closer. Market intelligence is available to both users and manufacturers

Internet Marketing employs technology (Mobile/Desktop) to monitor customers’ online interactions (Facebook, Twitter, LinkedIn, YouTube, e-commerce websites, blogs, online communities/forums, Google search, etc..) and learns their buying behaviors at individual levels (through Big Data Analytics like Google Analytics platform). This learning and analysis capability has helped companies to transform customer insights into customer delight. Identity Vs. … Read more

Smart Watch, Best Selling Gadget for Style and Health Monitoring!

Smart Watch is a multiple utility product. monitor your health and demonstrate your style together

Smart Watch, in the regular course, is one of the best gadgets for health monitoring and style. They make the users look Smart on one hand and on the other monitor and alert the users on vital health statistics. As you know that health has become a focal point of concern for everyone after the … Read more

Must-Have Technologies for Successful Work From Home Setup!

basic infrastructure and technology to make work-from-home team clooaboration successful

Several organizations globally transitioned their employees from the office to a Work from Home model during the Coronavirus pandemic. The organizations realized the importance of technology and what role can technology play in allowing employees to work from home and maintain/improve productivity levels. Work-From-Home (WFH) Work-from-Home can be described as the work being done remotely, instead of at … Read more

Smart Wi-Fi Universal Remote, An Essential Device for Smart Homes!

Control your Infrared Devices remotely from anywhere using your smartphone

Home Appliances offer very good Utility and day-to-day conveniences to the users. Generally, though the appliances work fine and you may receive the desired functionality in a regular course also, but, sometimes you may feel frustrated with respect to their operations and controls. Consider a case of your house, wherein, you may have many home … Read more

Smart Plug, Your First Step Towards Home Automation!

control your electrical home appliances remotely through smartapp

The world around us is changing at a greater pace, including our homes and our lives. This change can majorly be attributed to the advancements in technology esp. home automation. We see newer and more advanced products/gadgets daily with unimaginable capabilities and utilities. For example, Smartwatches continuously monitor your heartbeat rate, oxygen level, Blood pressure, … Read more

Automatic Water Level Controller, Save Water, Energy, and Money!

install Automatic Water Level Controllers to optimize pump operations and remove water tank overflow

Potable water is a very precious and scarce resource on the earth. Only 1% of water available on earth is drinkable. India has 16% of the global population; however, it has just 4% of the world’s fresh water. Certain studies have estimated that in India more than 75 million people do not have an access … Read more

Augmented Reality and Virtual Reality, the Core Technologies behind Metaverse!

Augmented Reality and Virtual Reality are extending and transforming human senses in the metaverse

Our perception of the surrounding environment is based upon the interaction between our natural senses and the surrounding environment. As you know, we sense any environment (target environment) through our natural senses i.e sight, hearing, smell, taste, and touch. Based on the inputs from these senses, we create a perception of that environment in our … Read more

Smart and Connected, Internet of Things(IoT), and Industrial IoT.

internet of things and industrial internet of things concepts and knowledge

The progression from Mechanization (Industry 1.0) to Electrification (Industry 2.0) to Computation (Industry 3.0) and to Connectivity (Industry 4.0, IoT, and IIoT) is evident today. Information technology has not only enhanced efficiency at the individual level, both for humans or machines but, has brought effectiveness to a new level through connectivity. Human is connected with … Read more

Effective Voice Collaboration, How to Evaluate and Select a Headset?

Features and functional benefits of a professional headset for excellent quality voice collaboration

As we understand that making the virtual experience during any call (Voice or video) to be as close to the real in-person experience as possible, the efficiency and effectiveness of both the video collaboration and the Voice collaboration become very important. From the perspective of voice collaboration and communication, it is very important that the … Read more

A Quick Guide to Evaluate and Select the Best Webcam!

Guide to evaluation and selection a professional webcam

The capability to virtually communicate and collaborate instantly with colleagues, partners, and customers regardless of location is a critical need in today’s business world. Unified communications, personal video collaboration, and team video conferencing are replacing face-to-face meetings, thereby reducing the need for business travel. Since collaboration is instantaneous, businesses and individuals are realizing real improvements … Read more

Urban Customers, Purchasing Process, and Value-Buying!

understanding and helping the customers at each step in their buying process provides competitive advantage to the companies

In this article, you will learn about the typical purchasing process and the underlying value-buying for customers. This will help urban dwellers and modern customers to be smart customers by adopting a standard and scientific framework in future purchasing and be able to handle an ever-growing list of competitive alternatives. As a customer, we purchase … Read more

Hand Sanitization and Hygiene, Prevention is Better Than Cure!

Soap and Sanitizer both have their own benefits and utility. Automatic hand Sanitizers can help maintain hygiene and cleanliness in offices, factories and houses to fight against any pandemic

Germs are everywhere! They can get onto our hands and items we touch during daily activities and can cause sickness. Cleaning hands at key times with water and/or soap, and hand sanitization becomes critical to avoid getting sick and spreading germs/viruses to those around us.  There are certain differences between washing hands with water & … Read more

Dishwasher, You Should Learn This Before You Purchase It?

Dishwasher features and functions to look for before buying

If you are a working member or older in age or have a scarcity of time or you have no housemaid to support or you find it painful to wash the utensils/dishes yourself, then, evaluating and purchasing a dishwasher is the best way forward to manage this repetitive, time-taking and tedious task. With this smart … Read more

Modern Home Appliances, Whether a Luxury OR a Necessity for Urban Living?

Smart Home appliances have become a necessity for urban homes

In this article, you can review and appreciate the subtle change that has taken place in public lifestyle esp. in urban areas during the COVID-19 pandemic. Previously considered luxuries like technology gadgets and Modern home appliances expressing an urban living & lifestyle are now becoming necessities and offering great value to the users in critical … Read more

Human and Technology, Is there a Fine and Deeper Connection?

Artificial Intelligence: A Friend OR A Future Rival

We all understand that “Necessity is the mother of all inventions“. This fundamental truth might have played well right from the inception of human being to the current state. Today human has not only become well-structured social being but has a unique mental consciousness along with subconsciousness and unconsciousness. Technology which is one of the … Read more

e-Commerce, B2B or B2C; The Customer is King!

cutthroat competition and distributed innovation has proved that the customer is king

Shopping style, especially in urban areas has changed considerably. Consumers prefer to search and analyze online before making a purchase decision. A permanent shift in retail transactions towards e-commerce has taken place. This transition seems to stabilize in the future which is evident from the historical data and future projections from experts. e-Commerce Statistics As … Read more

Smart Home, Is this the Realization of Smart Lifestyle?

smart homes with smart appliances and advanced technology are changing the relationship between homes and offices

Much has been said and published about “Home Automation & Smart Lifestyle”. You have your appliances connected centrally through your Mobile Phones and executing your commands at a Touch of a Finger or Voice message to” Amazon Alexa or Google Assistant or even Apple Siri. Smart Home and Smart Lifestyle Before the outbreak of COVID-19, … Read more